She Started Baking Treats for Her Own Dog. Today, Barkery Oven Is Helping Pets Across Malaysia Live Healthier, Longer Lives.
Most people buy treats for their pets.
Chui Shia decided to reinvent them.
What started as a personal quest to find healthier food options for her beloved dog eventually evolved into Barkery Oven, a pioneering Malaysian pet wellness brand that has spent more than a decade helping pet owners make better choices for their furry companions.
Long before pet wellness became a growing industry trend, Chui Shia was already championing better nutrition, cleaner ingredients, and preventive care for pets.
Today, Barkery Oven is widely recognised as one of Malaysia’s leading names in pet wellness, but its journey began with something much simpler: a dog owner who wanted the very best for her pet.
From Consumer Research to Pet Nutrition
When Chui Shia first began exploring pet nutrition, she wasn’t working in the pet industry.
Her professional background was rooted in consumer research and data analysis.
But after welcoming her first dog into her life, she became increasingly curious about what pets were actually eating and how nutrition affected their long-term health.
As she researched ingredients, feeding habits, and nutritional science, she realised there was a significant gap in the market for healthier pet treats made with quality ingredients and transparent formulations.
What started as a hobby soon became an obsession.
And eventually, it became a business.
Building Barkery Oven Before Pet Wellness Was Mainstream
When Barkery Oven officially launched in 2011, the pet industry looked very different from today.
Natural treats were uncommon.
Clean-label products were rare.
Discussions around preventive pet wellness were still in their infancy.
Rather than waiting for the market to evolve, Chui Shia helped shape it.
Barkery Oven became one of Malaysia’s earliest advocates for healthier pet nutrition, introducing carefully crafted treats made with simple ingredients and a philosophy centred on transparency and trust.
Many of the recipes developed during the brand’s early years continue to be customer favourites today, a testament to the quality and consistency that Barkery Oven has maintained throughout its journey.
Why Simplicity Became the Brand’s Greatest Strength
In an industry increasingly crowded with new products and marketing claims, Barkery Oven has remained committed to a simple principle.
If an ingredient doesn’t provide real value, it doesn’t belong in the recipe.
That philosophy has guided every stage of the company’s growth.
While many businesses chase trends, Barkery Oven has focused on earning trust through quality, education, and authenticity.
According to Chui Shia, entering the pet treat industry is relatively easy.
Building a respected brand that continues to thrive more than a decade later is the real challenge.
Expanding Beyond Treats With Mikavi
As Barkery Oven matured, Chui Shia’s vision expanded beyond treats and snacks.
She wanted to address pet wellness more holistically.
This led to the creation of Mikavi, a wellness-focused brand inspired by her beloved dogs, Miki and Kayla.
The name represents vitality, longevity, and quality of life.
Initially developed to support ageing pets, Mikavi quickly evolved into a broader wellness platform designed to help pets thrive at every life stage.
Whether caring for a young puppy, an adopted rescue, or a senior companion, the goal remains the same: helping pets live healthier and happier lives for longer.
Among Mikavi’s innovations is its functional wellness broth, developed with carefully selected herbal ingredients to support overall health and wellbeing.
The brand has also introduced Hydragut, an advanced gut-health supplement formulated with prebiotics, probiotics, postbiotics, and electrolytes to support digestive health, hydration, nutrient absorption, and long-term vitality.
For Chui Shia, gut health is not simply about digestion.
It’s one of the most important foundations of lifelong wellness.
The Personal Touch That Customers Love
In an era dominated by automation and customer service bots, one thing about Barkery Oven remains refreshingly human.
Chui Shia still spends time personally answering customer questions.
Whether pet owners are seeking advice about allergies, digestive issues, nutrition, skin conditions, or senior care, she believes genuine conversations matter.
There are no scripted responses.
No hard-selling tactics.
Just honest guidance from someone who has spent years studying pet nutrition and navigating many of the same challenges pet owners face themselves.
That authenticity has become one of Barkery Oven’s greatest competitive advantages.
And customers continue to appreciate it.
Turning Heartbreak Into Purpose
One of the most defining moments in Chui Shia’s journey came through personal loss.
After losing her beloved Golden Retriever to cancer, she experienced the same grief, guilt, and questions that many pet owners know all too well.
The experience was devastating.
But it also strengthened her commitment to educating pet owners about preventive care and early intervention.
Rather than allowing the loss to define her, she transformed it into a deeper purpose.
Today, much of her work focuses on helping pet owners recognise health concerns earlier and make more informed decisions that can improve their pets’ quality of life.
Because when it comes to pet health, awareness can make all the difference.
Championing Senior Pet Care Education
One of Chui Shia’s biggest missions today is changing how people think about senior pet care.
Many owners assume they only need to focus on wellness once a pet reaches old age.
She believes that approach comes far too late.
Health is built through daily habits, nutrition, exercise, and preventive care from the very beginning.
Through her growing educational initiatives, she shares practical knowledge about ageing, mobility, nutrition, pain management, and overall wellness.
The goal isn’t simply to promote products.
It’s to empower pet owners with information.
Because pets cannot tell us when something is wrong.
Owners need the knowledge to recognise the signs and act early.
The Future of Barkery Oven
After more than a decade of growth, Barkery Oven continues to evolve.
Chui Shia hopes to expand the brand’s reach beyond Malaysia while continuing to innovate within the pet wellness space.
She is also focused on building a stronger team that can support the company’s next phase of growth.
For years, she has worn multiple hats as founder, educator, product developer, marketer, and customer advisor.
Now, the focus is on creating a sustainable organisation that can continue making a positive impact on pets and their families for many years to come.
More Than a Pet Wellness Brand
At its heart, Barkery Oven is about far more than treats and supplements.
It’s about helping pet owners create healthier, happier lives for the animals they love.
It’s about education, prevention, trust, and compassion.
Most importantly, it’s about making every moment with our pets count.
Because while we can never have enough time with them, we can help ensure the time we do have is filled with better health, greater happiness, and more cherished memories.
And for more than a decade, that’s exactly what Chui Shia and Barkery Oven have been working tirelessly to achieve one pet at a time.
