A New Wave in Sustainable Motorsport
The UIM E1 World Championship is not just a race — it’s a movement. Launched with the mission to promote sustainable marine mobility, the E1 Series features cutting-edge, battery-powered boats called RaceBirds that glide on hydrofoils at speeds of up to 93 km/h.
Key highlights of the E1 Series:
- 🌍 100% electric: No fossil fuels. No emissions.
- 👯♀️ Gender equality: Each team features one male and one female pilot.
- 🌊 Blue Impact: Teams contribute to local ocean restoration projects.
- 🎶 Cultural vibes: Food, music, and fashion curated for modern fans.
“We’re not just racing; we’re rewriting the future of motorsports,” says Rodi Basso, E1 founder and ex-Formula 1 engineer. “E1 is fast, fair, and built to protect the planet.”
E1 Series 2025 Race Calendar
Iconic Coastal and Lakeside Venues
Get ready for a globe-trotting race series featuring breathtaking waterside locations. These aren’t just backdrops — they’re part of E1’s mission to raise awareness of marine ecosystems under threat.
2025 Race Destinations:
- Monaco – Where luxury meets legacy
- Lake Maggiore, Italy – A pristine alpine lake
- Jeddah, Saudi Arabia – Innovation meets the Red Sea
- Miami, USA – Sun, speed, and global flair
- Rotterdam, Netherlands – Clean tech meets modern design
- Hong Kong – Asia’s cultural and financial heartbeat
- Gothenburg, Sweden – A Nordic city leading in sustainability
Celebs Behind the Wheel
Meet the Star-Studded E1 Team Owners
The E1 Series isn’t just attracting tech and racing fans — it’s being backed by some of the biggest names in sports and entertainment.
Celebrity Team Owners Include:
- 🏈 Tom Brady – NFL icon turned ocean advocate
- 🎾 Rafa Nadal – The King of Clay goes aquatic
- 🏏 Virat Kohli – India’s cricket legend making waves
- 🎧 Steve Aoki – DJ + boat boss = total Gen Z energy
- ⚽ Didier Drogba – Football star with an eye on clean futures
This diverse ownership highlights E1’s inclusive, global spirit — and boosts its pop culture power.
“Electric racing is where the future is. It’s exciting, it’s ethical, and it’s global,” says Steve Aoki, E1 team owner and cultural entrepreneur.
Why Gen Z & Millennials Should Care
It’s Not Just a Race — It’s a Lifestyle Movement
E1 isn’t your dad’s boat race. It’s designed to resonate with a generation that’s demanding more from brands, sports, and entertainment.
Here’s why it matters:
- Eco-Conscious: Addresses ocean pollution and climate change.
- Gender-Inclusive: All teams are co-piloted by women and men.
- Tech-Forward: Showcases cutting-edge marine engineering.
- Culturally Rich: Features music, food, and experiences tailored to urban lifestyles.
🧭 Want more future-forward sports? Check out 5 Sustainable Sports Changing the Game
Ocean Club x Bombay Sapphire
The Gin-Soaked, Conscious Vibe of Race Day
To elevate the race experience, E1 launched the Ocean Club — an exclusive trackside hospitality zone. Think beach club vibes, sustainable fashion drops, gourmet bites, and live DJ sets.
And in 2025, the scene gets even smoother with Bombay Sapphire as the Official Gin Partner. The collaboration reflects a shared focus on:
- 🌱 Sustainability in product and experience
- 🌊 Blue Impact support for marine regeneration
- 🎉 Elevated lifestyle events at each race
🥂 Cheers to green living — and green racing.
The Blue Impact Championship
Turning Racing into Real-World Regeneration
At the heart of E1’s mission is the Blue Impact Championship — an initiative where teams engage in marine conservation projects at every race location.
Whether it’s planting seagrass meadows, restoring coral reefs, or reducing coastal plastic, E1 isn’t just talking the talk — it’s diving in.
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