Protect the Dolls, Celebrate the Icons.
As Malaysian Gen Z and Millennials continue redefining what beauty means, one truth stands strong — representation matters. In a world where authenticity reigns supreme, trans, genderfluid, and non-binary beauty influencers are reshaping the landscape of self-expression, one bold brow and neon lid at a time. Whether you’re exploring your identity or simply want makeup inspiration with a side of empowerment, these creators are lighting up the digital sphere with unapologetic originality.
From avant-garde editorial looks to raw vulnerability, these creators aren’t just about aesthetics — they’re about truth. Here’s your definitive guide to the trans, genderfluid, and non-binary beauty creators you need to follow, support, and celebrate in 2025.Why Trans and Non-Binary Beauty Creators Matter
As beauty continues to evolve beyond rigid binaries, trans and gender-expansive creators are doing more than painting faces — they’re redefining what beauty can be. Their presence isn’t just artistic — it’s revolutionary.
“Beauty isn’t about gender — it’s about expression,” says celebrity makeup artist and DEI advocate Ameer Rahman. “These creators push the envelope and remind us that makeup is for everyone, full stop.”
1. Jools Lebron – Comedy Meets Couture
Jools Lebron rose to fame with the viral “very demure, very mindful” trend on TikTok, blending soft glam aesthetics with sharp humor. Open about financing her transition through content creation, she’s now a beacon of hope for young trans creators everywhere.
- Follower count: 2.3M on TikTok, 200K+ on Instagram
- Style: Ethereal meets edgy
- Why follow: You’ll stay for the tutorials, but return for the belly laughs
“Visibility gave me the power to be myself,” Jools shared in a recent interview, “and now I want to give that light to others.”
2. Frederic Chen – Artistry With a Voice
A recent coming-out post marked Frederic Chen‘s journey as a trans woman, and her audience has only grown in love and admiration. A true multi-platform star, Chen offers more than just fierce eyeliner flicks.
- Follower count: 1.31M YouTube, 580K Instagram, 777K TikTok
- Known for: Creative, conceptual makeup + thoughtful commentary
- Content pillars: Fashion, mental health, and LGBTQ+ advocacy
Freddie doesn’t just paint faces — she paints a future where everyone belongs.
3. Sunset Makeup – Goth Meets Glam
Created by Angelina Fraidany, a queer, non-binary artist, Sunset Makeup has evolved from a niche indie brand into a full-blown subcultural icon. Think: SFX, cosplay, gothic runway, and raw queerness.
- Follower count: 451K Instagram, 295.1K TikTok
- Known for: Gothic glam, fantasy tutorials, and custom pigments
- Notable fans: Chappell Roan, queer alt-royalty
Their tagline? “Makeup is magic, and we’re casting spells daily.” You’ll believe it.
4. Ivan Lam – Skin-Deep Confidence
Born in Malaysia, based in NYC — Ivan Lam is bringing global flair to genderfluid beauty. Their content is raw, real, and refreshingly honest.
- Follower count: 700K+ across platforms
- Topics covered: Skincare routines, dewy glam, mental health
- Advocacy: Talks openly about acne, body dysmorphia, and identity
Ivan’s feed is the soft, healing balm we all need, with the hard truths most influencers avoid.
5. Ryan Bailey Potter – Beauty in Transition
A master of transformation — both physically and stylistically — Ryan Bailey Potter has become a must-follow in the trans beauty space. With every new video, she shatters norms and serves unfiltered, post-transition confidence.
- Follower count: Rapidly growing post-coming out
- Content: Haircare routines, makeup hacks, fashion recs
- Why she matters: Ryan embodies the glow-up that comes with self-love
“Liking, sharing, and engaging with queer beauty content helps the algorithm reflect real diversity,” explains Shafiqa Halim, founder of inclusive platform BeautyBoleh.
