What if your side hustle could turn into Malaysia’s hottest streetwear brand? That’s exactly what Dennis did. What started with reselling Yeezys and Jordans in uni dorms has exploded into The Hype Room, a name every Gen Z and Millennial streetwear fan knows.
From Pocket Money to Power Moves
In 2017, Dennis was just a student flipping sneakers for extra cash. Soon, the grind turned serious. No shop. No Insta. Just hustle. By graduation, he had a choice: 9-to-5 or fashion empire. You already know the answer.
Scam to Six Figures
Not all wins were easy. A RM200,000 Bearbrick scam nearly crushed the brand. Customers waited. Stress mounted. But Dennis refused to fold. A year later, The Hype Room bounced back at Sneakerlah, Malaysia’s streetwear festival, pulling in six-figure sales in just 48 hours. That’s resilience on another level.
Affordable Hype for Every Student
From oversized tees at RM99 to premium fits under RM1,000, The Hype Room nails the sweet spot: affordable + hype. No wonder their Sunway Nadayu store is packed with students flexing campus-ready streetwear daily.
Global Brands, Local Pride
Yes, they stock Fear of God, Essentials, Drew, Stussy. But they also push Malaysian streetwear legends like Stoned & Co., Whocares, EGLAF and Bigbones. It’s a perfect mix of international drip and local pride repping Malaysia while staying on trend.
What’s Next?
More stores? Nah. Dennis is betting big on e-commerce + their own streetwear label. The vision: bring Malaysian street fashion to the global stage, straight from your phone.
Why You Should Care
The Hype Room isn’t just a shop. It’s a movement built on hustle, heartbreak, and hype. Proof that with grit and trend-savvy instincts, you can turn passion into power.
Slide into their Sunway Nadayu store or hit up their website for the latest drops. And don’t forget to follow them on Instagram for giveaways and exclusives.
