RR by Rizman Ruzaini Lands at Pavilion KL: A Fashion Milestone 20 Years in the Making
Malaysia’s fashion scene just got a bold new drop. Local luxury label Rizman Ruzaini has officially launched their first-ever RR by Rizman Ruzaini boutique in Pavilion Kuala Lumpur — and it’s giving serious main character energy. Designed for the fashion-forward Gen Z and Millennials who crave exclusivity, heritage, and hype-worthy style, this launch marks a whole new chapter for the legendary designer duo.
From rich cultural silhouettes to ready-to-wear glam, RR’s new space is more than just a store — it’s a celebration of 20 years of Malaysian fashion excellence.
Pavilion KL Welcomes RR by Rizman Ruzaini Boutique
Located on Level 4 of Pavilion Kuala Lumpur, the newly launched RR by Rizman Ruzaini boutique redefines local fashion retail. Moving beyond their private showroom at Shangri-La KL, this boutique opens the RR universe to a wider, style-savvy audience.
What to Expect at the RR Boutique:
- An elevated shopping experience with sleek interiors and a luxury ambiance
- Exclusive ready-to-wear collections for modern women and men
- Signature accessories and perfumes curated for the RR lifestyle
- Intimate yet accessible layout designed for community and connection
“This boutique represents our passion, our roots, and where we’re headed. It’s more than just fashion — it’s our love letter to Malaysian style,” said Rizman Nordin, co-founder of Rizman Ruzaini.
Celebrate 20 Years of Style with “Rebirth: Vol.1 – Gratitude”
To commemorate two decades in fashion, Rizman Ruzaini is unveiling an exclusive preview of their Autumn/Winter 2025 collection, Rebirth: Vol.1 – Gratitude. Scheduled to debut at KL Fashion Week, the collection merges past and present — with nostalgic silhouettes, modern tailoring, and emotional storytelling.
Highlights from the Collection:
- Aesthetic nods to early RR couture pieces
- Earthy tones, structured fits, and luxe layering
- A balance of cultural elegance and Gen Z minimalism
“Gratitude is our theme because this moment is made possible by our supporters — from celebrities to everyday Malaysians,” shared Wan Syamim Wan Zain, Head Designer at RR.
RR’s Fashion Power Move: Local Roots, Regional Ambitions
In partnership with Modinity Group (also behind brands like Buttonscarves), the new boutique marks the beginning of RR’s regional expansion. Malaysia is just the first stop in a Southeast Asian takeover.
With Pavilion KL as the launchpad, RR by Rizman Ruzaini is on a mission to amplify Malaysian fashion on the global stage, blending local heritage with international sophistication.
Why Gen Z & Millennials Love RR by Rizman Ruzaini
Beyond aesthetics, RR connects deeply with today’s youth by:
- Honoring cultural roots while keeping it modern
- Championing Malaysian craftsmanship and identity
- Creating inclusive luxury that’s Instagram-worthy and wearable
- Offering fashion experiences, not just products
💡 Style Tip: RR’s structured outerwear from Rebirth: Vol.1 is your next statement piece — pair it with minimalist sneakers or classic heels for effortless glam.
RR by Rizman Ruzaini vs Rizman Ruzaini Couture
While their couture house still thrives in the elite circle of custom red-carpet glam, RR by Rizman Ruzaini bridges the gap between luxury and accessibility.
| Rizman Ruzaini Couture | RR by Rizman Ruzaini |
|---|---|
| Custom & red-carpet looks | Ready-to-wear collections |
| Private appointments only | Open retail at Pavilion KL |
| Haute materials & beadwork | Everyday chic with luxe details |
| Based at Shangri-La KL | Pavilion KL, Level 4 |
