When two icons meet, the world takes notice. The legendary partnership between Paul Smith and MINI returns this time with an electric twist that celebrates craftsmanship, creativity, and a forward-thinking spirit.
A Legacy Recharged
The story between the iconic designer and the quintessential British carmaker began decades ago, with the Paul Smith Classic Mini in 1998. Their shared passion for bold design and innovative reinvention continued with the MINI STRIP in 2021 and the MINI Recharged in 2022.
Now, in 2025, that collaboration takes a powerful leap into the electric future with the MINI Cooper Electric Paul Smith Edition, to be followed by three-door, five-door, and convertible models.
“The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity,” said Sir Paul Smith. “It’s about embracing new beginnings with colour, creativity, and a touch of surprise.”
Electrifying Design Meets Everyday Joy
Smith’s signature “classic with a twist” philosophy is front and centre. The edition debuts in three exclusive exterior tones Statement Grey, Inspired White, and Midnight Black paired with roof options in Nottingham Green (a nod to Smith’s hometown) or Jet Black.
Every element tells a story. From a cheeky handwritten “hello” puddle light to custom 18-inch Night Spoke alloys and a Black and Blue MINI logo, every curve and colour feels playful yet refined. The grille border, finished in Nottingham Green, ties it all together with understated elegance.
“MINI and Paul Smith embody a shared mindset of optimism,” said Holger Hampf, Head of MINI Design. “This edition reflects our belief that every day is a new beginning.”
Inside, a Work of Art
The cabin is where design truly comes alive. Paul Smith’s handwritten motto greets you on the door sills, while his whimsical rabbit motif hops across the front floormat a wink to his playful design DNA.
The dashboard and door panels feature subtle, tone-on-tone knitted stripes reminiscent of Smith’s signature tailoring. Meanwhile, Vescin sports seats in Nightshade Blue are accented by the unmistakable Signature Stripe, bridging fashion and function seamlessly.
Touches of Dark Steel across handles, grilles, and holders lend a sophisticated contrast a balance of luxury and personality that captures both brands’ ethos.
Culture, Craft, and Collaboration
From the 1998 Classic Mini in Paul Smith Blue to the eco-minded MINI STRIP and MINI Recharged, every chapter of this collaboration tells a story of reinvention rooted in British design heritage.
In 2025, that story evolves again not only on the road but also on the runway. To celebrate the launch, Paul Smith is releasing a capsule collection of bags inspired by the car’s detailing proof that when creativity drives the journey, style and sustainability can go hand in hand.
The Paul Smith x MINI Cooper Electric isn’t just a car. It’s a conversation between past and future, fashion and technology, individuality and innovation a reminder that design, when done right, never stops moving forward.
