All the New Beauty Brands to Watch in Malaysia in 2026
The Malaysian beauty scene is entering a bold new era in 2026. While last year belonged to the unstoppable rise of K beauty, this year’s wave of launches proves that global influence is taking centre stage. From avant-garde fragrance houses to design forward oral care, the newest arrivals are redefining what beauty means blending culture, storytelling, and sensory luxury.
We’re only a few weeks into the year, yet Malaysia’s beauty shelves are already welcoming an exciting lineup of brands that promise to elevate everyday rituals into indulgent experiences. Whether you’re a perfume collector, skincare minimalist, or someone who loves discovering niche labels before they go mainstream, these are the names you’ll want on your radar.
Here’s your guide to the most exciting new beauty brands launching in Malaysia in 2026.
Selahatin
Your daily oral care routine just got a designer upgrade. Founded by Swedish creative visionary Kristoffer Vural, Selahatin transforms a mundane habit into a sensory ritual inspired by fine fragrance.
The brand offers a curated range of toothpastes, mouthwashes, and breath sprays that blur the line between function and luxury. Instead of predictable minty freshness, Selahatin explores unexpected flavour profiles like cinnamon, sarsaparilla, and cardamom delivering sophistication with every brush.
BURO’s Pick: Of Course I Still Luv You Whitening Toothpaste (65ml, RM59)
A cult favourite, this whitening formula features a romantic blend of verbena, bergamot, cardamom, pine, green mint, peppermint, and menthol. It’s oral care but make it haute perfumery.
d’Annam
Fragrance meets cultural storytelling in this cult-favourite Vietnamese perfume house founded by Nick Hoang. Now officially available in Malaysia, d’Annam is beloved for transforming nostalgic Asian memories into deeply evocative scents.
Its collections draw inspiration from Vietnam, Japan, and China — and these are far from conventional perfumes. Think White Rice, Matcha Soft Serve, Vietnamese Coffee, and Mooncake. Each scent is a sensory snapshot, rich in heritage and emotion.
BURO’s Pick: Pho Breakfast Eau de Parfum (50ml, RM690)
Inspired by Vietnam’s national dish, this fragrance captures warm spices and fresh herbs in an unexpectedly addictive composition that’s both comforting and intriguing.
Solférino Paris
Rooted in the romance of Paris, Solférino Paris channels the legacy of French perfumery while celebrating the spirit of the city itself. Each of its ten Eaux de Parfum is inspired by an iconic Parisian location or moment, turning scent into a journey through the City of Light.
The fragrances are refined yet expressive, designed to evoke atmosphere, architecture, and emotion through layered olfactory storytelling.
BURO’s Pick: 03 Thé au Palais Royal (125ml, RM1,390)
Inspired by the lush gardens of the Palais-Royal, this scent pairs oolong tea with ambrette seed, jasmine, vetiver, and musk for a soft yet sophisticated trail.
More global beauty brands are set to land in Malaysia throughout the year, and this list will continue to grow as new launches are announced. If 2026 has proven anything so far, it’s that beauty is becoming more personal, more artistic, and more culturally expressive than ever before.
