Step Into Electric Dreams: Where Innovation Meets Adventure
Imagine a journey where creativity, culture, and technology collide to create something truly extraordinary. From the vibrant coastal charm of Lisbon to the breathtaking natural beauty of Slovenia, the Electric Dreams campaign invites adult nicotine users to explore a world where everyday moments transform into unforgettable experiences.
More than just a campaign, Electric Dreams represents a celebration of discovery. It blends modern innovation with cultural exploration, offering participants the chance to unlock once in a lifetime adventures that connect lifestyle, art, and global inspiration.
A Gateway to Extraordinary Experiences
Electric Dreams opens the door to remarkable opportunities for adult nicotine users and registered IQOS, lil, or VEEV users.
New participants can enter by purchasing and registering their first IQOS ILUMA device, followed by submitting a creative entry that features a distinctive purple element. The most imaginative and inspiring entry will take home an unforgettable prize.
Existing registered users can also join the excitement through a referral programme. By inviting friends who are adult nicotine users, participants can climb the Referral Leaderboard while earning rewards. The first successful referral grants RM100, while additional referrals can earn RM25 each, creating an exciting opportunity to share innovation while gaining rewards.
Meanwhile, newly referred participants can enjoy up to 40% off their first IQOS ILUMA device, making the journey into innovation even more accessible.
The Electric Dreams Experiences
Three extraordinary global adventures await the most creative participants:
Cargo-Karting
An exhilarating ride along a vibrant coastline, blending adrenaline with breathtaking scenery.
Sleep-in Symphony
A deeply immersive orchestral experience designed to awaken the senses through music and atmosphere.
Beats Below Zero
An unforgettable audiovisual journey set deep within a subterranean cave, where sound, light, and nature merge.
Beyond these international experiences, participants can also win exciting local prizes such as luxury staycations at Banjaran Hotsprings Retreat, exclusive dine-and-stay packages at Hilton Kuala Lumpur, and premium gadgets including Apple Watches, Samsung Galaxy Tabs, and Beats headphones.
Redefining Modern Rituals with IQOS ILUMA i
At the center of the Electric Dreams experience is the IQOS ILUMA i, now introduced in a striking Electric Purple finish.
Designed for modern pioneers who embrace both style and innovation, the device represents a new era of smoke-free alternatives. Powered by the SMARTCORE INDUCTION SYSTEM™, the device heats tobacco without burning it, offering a cleaner and more refined experience.
This bladeless heating technology works from within the tobacco stick, delivering consistency while reducing the lingering smell often associated with traditional smoking.
The result is a sophisticated device that blends technology, design, and lifestyle into one seamless experience.
Designed for the Pace of Modern Life
The IQOS ILUMA i introduces a new level of interactivity through its sleek touchscreen interface. Users can easily monitor and personalise their experience, making the device both intuitive and modern.
Another standout feature is Pause Mode, allowing users to pause their session for up to eight minutes. Whether stepping away for a conversation or a quick moment of reflection, the device ensures the experience continues exactly where it left off.
Dream Bigger, Explore Further
Electric Dreams is more than a promotion it is an invitation to reimagine what everyday rituals can become. By combining cutting-edge innovation with immersive cultural experiences, the campaign celebrates curiosity, creativity, and the excitement of discovery.
Whether you are drawn to the elegant design of the IQOS ILUMA i Electric Purple or the possibility of unforgettable global adventures, Electric Dreams encourages you to look beyond the ordinary.
Because sometimes the most exciting journeys begin with a single spark of imagination.
