✨ Ever seen a tomato tossed just because it’s a little bruised? In Malaysia, 30% of fresh produce gets dumped not for taste, not for health, but for looks. Now imagine that same tomato filling a child’s lunchbox in PJ, easing a farmer’s burden, or saving our planet from more food waste.
That’s the vision behind Graze Market, Malaysia’s first rescued food social enterprise turning “ugly” produce into meals, hope, and change.
The Woman Behind the Rescue 🌱
Meet Clara Wan. Seven years ago, while helping B40 families and seeing hunger up close, she discovered something heartbreaking: mountains of perfectly edible food rejected for tiny imperfections.
Her thought? “If people deserve second chances, why not our food?”
With just RM15,000 and a tiny 120 sq. ft. space, Graze Market was born. No handouts, no pity. Clara buys direct from farmers and importers, paying fair, then sells fresh surplus at friendly prices. It’s not charity. Its dignity, sustainability, and empowerment rolled into one.
From Skeptics to Superfans 🛒
At first, shoppers doubted. “Safe to eat meh?”
Clara’s answer? Tasting sessions and real talk. One bite of a rescued mango and doubts melted. Word spread fast: Graze wasn’t just a market, it was a movement.
Then came 2020. Lockdowns, panic buying, empty shelves. Graze Market flipped the script. A single Facebook post “Keep Calm and Order A Vege Box” went viral. From 50 orders to hundreds, the team hustled through chaos, proving resilience in the toughest storm.
Today’s Glow-Up 💡
Graze has grown into more than a market.
- Graze Eatery Café: Soups, sauces, jams all crafted from surplus.
- Farmer’s Markets: Meet-your-grower vibes, monthly events, and community education.
- Subscription Boxes & Catering: Nutritious rescued meals for busy Malaysians and zero-waste feasts for corporates.
Yes, challenges exist shifting supply, café competition, and post-pandemic dips. But Clara’s not stopping. Her next dream? A Malaysia where “rescued food” is the norm, not the exception.
Why It Matters 🌍
Food waste isn’t just about leftovers. It’s about climate change, hunger, and dignity.
By choosing Graze, you’re feeding families, uplifting farmers, and cutting waste one carrot, one box, one meal at a time.
Join the Rescue ✨
Next time you scroll, shop, or snack choose imperfect.
Find @grazemarket and @grazeeatery.my in PJ, taste the difference, and be part of the change.
📢 Tag your first rescued meal with #RescueWithGraze and show the world how “ugly” food builds a beautiful future.
Because in saving food, we’re saving futures.
