The K-pop universe is always buzzing with new talent, but few groups have turned heads as fast as MEOVV. In just one year, the five-member girl group has gone from rookies to rising icons blending bold sounds, captivating visuals, and a fashion-forward presence that caught the eye of global brands like Prada.
At the heart of this wave is GAWON MEOVV’s Korean-American vocalist, rapper, performer, and now Prada Ambassador. As the group gears up for their first major comeback and celebrates their one-year debut anniversary, MalayznBeat caught up with GAWON to talk music, fashion, songwriting, and her dreams for the future.
A Year of Firsts for MEOVV
When MEOVV dropped their debut single “MEOW” in 2024, they weren’t just making noise they were making a statement. Their name, short for “My Eyes Open VVide”, hinted at their vision of keeping audiences wide awake with fresh, genre-bending performances.
GAWON reflects on the whirlwind:
“It’s been a year filled with love, excitement, and lots of hard work. I honestly can’t believe it’s already been a year! To celebrate, I’d love to spend time with my members over a good meal, just like we did as trainees.”
From trainee dorm meals to performing at global stages like MAMA, Gayo Daejeon Summer, and KCON LA, MEOVV has carved out a reputation as one of the hottest rising girl groups.
MEOVV’s Unique Sound & Look
So, what makes MEOVV different from the endless stream of K-pop acts? For GAWON, it’s the group’s commitment to experimentation:
“We like to push ourselves musically and stylistically. Whether it’s new genres, vocal tones, or bold visual concepts, we always want to evolve while staying true to MEOVV’s identity. What we create is something only we can do.”
Their music spans Brazilian funk, hip-hop, and delicate ballads, while their styling has already made them darlings of the fashion world. No wonder Prada tapped GAWON as their brand ambassador earlier this year.
From Lyrics to Life: GAWON the Songwriter
Fans (known as PAWMPAWMs) already know GAWON isn’t just a performer she’s a writer too. Her co-written track “TOXIC” proved her lyrical instincts.
“Songwriting has always been a dream of mine. I’ve learnt to let go of perfection and connect more honestly with my emotions when writing. It’s still a journey, but one I truly love.”
For Gen Z fans who also dabble in journaling, poetry, or songwriting, GAWON’s process feels both relatable and inspiring.
Fashion Girl Era: Milan to Prada Ambassador
K-pop and fashion go hand-in-hand, and GAWON’s rise in this space is one to watch. Earlier this year, she made her Milan Fashion Week debut, attending Prada’s show before officially becoming their ambassador.
“Attending Milan Fashion Week was a dream come true. I loved people-watching everyone was effortlessly chic. And visiting the Duomo di Milano the night before the show left me awestruck.”
With Prada campaigns already under her belt, GAWON is quickly becoming a global face of modern luxury.
Staying Motivated in a High-Speed Industry
Even with awards like MAMA’s Favourite Rising Artist under their belt, GAWON’s motivation comes from visualizing the future version of herself.
“Since I was a trainee, I often visualised my future self — the artist I wanted to become. That image motivates me every day. My members, producers, and label mates inspire me too.”
This mix of personal vision and team energy is a classic formula behind K-pop’s most successful stars.
Life Beyond the Stage
When she’s not on stage or in the studio, GAWON enjoys downtime that fans can totally relate to:
- Perfect Day Out: brunch with her mum, coffee runs, shopping, and a cozy movie night.
- Perfect Day In: staying home, recharging in silence and comfort.
A reminder that even rising idols need balance.
The Comeback: What to Expect from MEOVV
With their anniversary here, MEOVV is also preparing to drop their highly anticipated first comeback track. And if you think you know their sound, think again.
“Expect the unexpected. We’re exploring a new sound and expanding our musical spectrum. We’ve been in the studio with our main producers, TEDDY and 24, refining every detail. We love this track and can’t wait to share it.”
For PAWMPAWMs, that’s the signal: clear your playlists — MEOVV’s about to dominate them.
