Luxury fragrance lovers in Malaysia have a new destination to celebrate. Byredo has officially opened its first Malaysian boutique at Suria KLCC, marking a defining moment for the Stockholm-founded fragrance house and a long-awaited arrival for its devoted local following.
Founded in 2006 by Ben Gorham, Byredo has never treated fragrance as something fixed or formulaic. Instead, the brand built its global reputation by turning scent into storytelling where memory, emotion, and identity quietly intertwine. Each creation resists strict categorisation, living instead in the grey spaces between mood and meaning.
Over the years, this philosophy has evolved beyond perfume, expanding into make-up, body care, and home objects yet the soul of Byredo remains unchanged: deeply personal, thoughtfully composed, and emotionally resonant.
A Boutique Designed to Slow the World Down
The new Suria KLCC boutique mirrors Byredo’s understated philosophy. Rather than overwhelming the senses, the space invites calm and curiosity. Muted tones, natural materials, and deliberate proportions create an environment that encourages visitors to slow down, explore, and experience each scent on their own terms.
Stone, wood, and textured surfaces bring a tactile warmth to the boutique echoing how Byredo fragrances unfold on skin. Quietly. Gradually. With intention.
Scents That Speak Without Shouting
During the boutique’s soft launch, familiar faces from the fashion and beauty scene shared the fragrances they instinctively return to.
For Jane Chuck, Animalique stood out for its intimate, skin-like presence. It opens with brightness before softening into something warm and quietly expressive. There’s a delicate tension between refinement and rawness—making it memorable without demanding attention.
It’s this emotional subtlety that defines Byredo. The scents don’t announce themselves loudly; they linger, evolve, and stay with you—much like the memories they’re inspired by.
More Than a Boutique, a Milestone
Byredo’s arrival in Kuala Lumpur is more than a store opening. It signals Malaysia’s growing place on the global luxury map and offers local fragrance lovers a space to connect with scent in a more meaningful, unhurried way.
In a fast-moving world, Byredo invites you to pause and feel.
