He walked away from wind turbines… to build a pet empire.
Yeah. You read that right.
And now his brand is changing how Malaysians care for their fur babies.
This is the glow-up story no one saw coming.
From Corporate Engineer to Pet Industry Game Changer
For ten years, Ryan lived the classic high-achiever script project manager, global company, and solid career at Siemens in Shanghai.
Wind energy. Big projects. Impressive title.
But inside? He was bored.
Not tired. Not burnt out.
Just… stuck.
So he did something most people only talk about at 2AM with their friends.
He quit and bet on pets.
The First Leap: Building Eco Forest in China
Ryan’s first move was launching a small-animal food brand in Shanghai. Smart play. China’s pet market is massive, and even niche segments can scale fast.
That company became the foundation. Systems, suppliers, manufacturing know-how all locked in.
But the real twist? It wasn’t even meant to be his final destination.
The Plot Twist: Coming Home to Malaysia
During the pandemic, Ryan came back home while managing his China team remotely.
That’s when the idea hit:
Why not build something bigger here?
Not just pet food.
Not just supplies.
An entire ecosystem.
That’s how Pet Forest was born in Kuala Lumpur.
Malaysia Needed More Than Just Pet Food
What worked in China wouldn’t cut it locally. The small-animal niche here was too small to carry a full business.
So Ryan pivoted again but this time with precision.
Pet Forest expanded into:
✨ Smart pet systems — automatic feeders, self-cleaning litter machines, tech that feels straight out of the future
👜 Premium accessories — high-end carriers and gear built to last
🐱 Cat-only grooming & boarding — including Muslim-friendly services, a huge trust factor for local owners
This wasn’t a pet shop.
It was a lifestyle upgrade for pets.
Raising the Bar With Premium Livestock
Ryan didn’t stop at gadgets and gear.
He launched a specialized breeding operation focused on competition-level small animals rabbits, hamsters, chinchillas, guinea pigs, sugar gliders.
Not mass-market.
Not backyard breeding.
Show-quality. Health-focused. Carefully bred.
His rabbits have won Best in Show three times, a flex that serious hobbyists understand instantly.
That quality opened doors to major retailers like Pet Lovers Centre, where his animals sell at nearly double typical market prices.
Why?
Because healthy, well-bred pets aren’t an expense.
They’re peaceful.
The Not So Cute Challenges
Success didn’t come with a smooth runway.
His showroom in Petaling Jaya sits on the top floor of a private building, something local council MPPJ wasn’t exactly thrilled to approve at first.
Licensing drama. Paperwork headaches. Endless convincing.
But he pushed through and got the green light.
Now the bigger fight is online.
Platforms like Shopee fuel brutal price wars with heavy subsidies. Retailers can’t always match those discounts.
So Ryan plays a different game.
His showroom lets customers touch, test, feel.
Once people see the quality in person, the price makes sense.
Experience beats discounts.
The 5-Year Vision: Top 3 or Nothing
Ryan isn’t building a “nice little business.”
He’s aiming for Top 3 pet brands in Malaysia.
And he’s not thinking small.
📍 Replicate the Pet Forest showroom model in Johor Bahru
📍 Expand to Penang
📈 Turn Pet Forest into a household name for smart pet care and premium livestock
From wind farms to wagging tails the man didn’t just switch industries.
He rebuilt his future from scratch.
Ready to Level Up Your Pet’s Life?
If your pet deserves more than basic bowls and budget cages, this is your sign.
Smart tech. Premium gear. Show quality small pets.
All under one roof at Pet Forest’s showroom in Petaling Jaya.
Because in 2026, pet care isn’t just ownership.
It’s a lifestyle.
