From discreet Beijing boutiques to Brooklyn bodega counters, Labubu has crossed a cultural threshold. Once a cult art toy known only to niche collectors, the fuzzy, sharp-toothed character from Pop Mart has evolved into a full-blown global icon. Spotted dangling from luxury handbags owned by Rihanna, K-pop idols and fashion insiders alike, Labubu now lives at the intersection of pop culture, design and personal expression.
With viral blind-box unboxings dominating TikTok and Instagram, Pop Mart’s momentum shows no signs of slowing. And in August 2025, the brand made its smartest move yet: introducing the mini Labubu a pocket-sized evolution designed not just to collect, but to live with.
These minis aren’t simply scaled-down toys. They’re accessories, mood markers and cultural signals and only a few truly stand out as must-haves.
The Best Mini Labubus to Add to Your Collection
1. Pin for Love Series Vinyl Plush Pendant Blind Box (A–M)
The Pin for Love series marked the official arrival of mini Labubu as a cultural object. Standing at approximately 10.5cm, each plush pendant is designed to clip onto phones, bags or keys making Labubu part of daily life rather than a shelf-bound collectible.
Letters A through M explore emotional symbolism through colour and expression, turning the alphabet into a visual love language. The blind-box format only intensifies the appeal, with popular letters frequently selling out across regional Pop Mart stores.
Collectors particularly gravitate toward standout designs like the punchy yellow “P” and the soft green “I”, both of which have become viral favourites. This series feels intimate, expressive and deeply personal a perfect entry point into the mini Labubu universe.
2. Pin for Love Series Vinyl Plush Pendant Blind Box (N–Z)
Completing the emotional alphabet, the N–Z release elevated the Pin for Love concept into a fully customisable experience. These minis allow collectors to spell names, initials or meaningful words transforming Labubu into something uniquely their own.
Demand has surged for letters like L, V, Y and R, driven by rarity and resale buzz. Across social platforms, fans showcase Labubu necklaces, layered bag charms and curated displays, proving that these minis function as creative tools as much as collectibles.
In a market flooded with cute characters, the personalisation factor makes this series one of the most desirable mini Labubu releases of 2025.
3. Big Into Energy Series Vinyl Plush Pendant Blind Box
Where Pin for Love leaned into emotion, Big Into Energy exploded with attitude. This series marked a tonal shift Labubu became louder, stranger and unapologetically expressive.
Each figure channels a distinct personality through bold colour palettes, exaggerated textures and animated expressions. These minis feel less like accessories and more like alter egos — chaotic, kinetic and deeply relatable to a generation drawn to authenticity over polish.
Big Into Energy pushed Labubu beyond collector circles and into streetwear culture, cementing its status as a lifestyle symbol rather than a novelty item.
Why Mini Labubus Matter
Mini Labubus represent more than clever merchandising. They signal a shift in how collectibles are experienced no longer confined to shelves, but woven into daily identity. Portable, expressive and endlessly customisable, they reflect a generation that values emotion, individuality and storytelling.
In a world obsessed with scale and spectacle, Labubu proves that sometimes, the smallest icons leave the biggest mark.
