What if the crispiest Korean chicken you’ve ever bitten into wasn’t fried at all?
Meet Goobne Chicken Malaysia, the oven-roasted Korean chicken brand that’s changing the way Malaysians eat, crave, and talk about K-food. 🔥🍗
Malaysia Loves Fried Chicken. Goobne Changed the Rules.
Malaysia is obsessed with fried chicken.
Malaysia is also obsessed with K-dramas.
So, when Goobne Korea’s No.1 oven-roasted chicken chain landed here in 2018, it didn’t just enter the market.
It rewrote the game.
No deep-frying.
No added oil.
Just chicken roasted slowly in a special oven, letting its natural fats melt away.
The result?
👉 Crispy skin
👉 Juicy meat
👉 Way healthier than fried chicken
Most first-timers say the same thing:
“This tastes fried!”
And that’s exactly the magic.
The Man Powering Goobne Malaysia’s Rise
Behind Goobne Malaysia is Eugene, co-founder and the engine driving its daily operations. Alongside partners Mr. Lee and Mr. Adam, Eugene trained directly in Goobne Korea, studied their systems, toured factories, and brought the authentic oven-roasting technique straight to Malaysia.
Fun fact:
“Goobne” literally means “oven-roasted” in Korean.
“Most Korean chicken here is fried,” Eugene shares.
“We use no extra oil, just the chicken’s own natural juices. That’s why people are shocked after the first bite.”
Simple idea. Powerful execution.
100% Malaysian Crowd-Pleaser.
Goobne Malaysia is
✔️ No pork
✔️ No lard
✔️ No alcohol
Step into any outlet and you’ll see it:
Malay families, Chinese aunties, Indian foodies, Gen Z students, office crews everyone eats together here.
And yes, the K-drama effect is real.
Thanks to hits like Business Proposal, where Goobne was literally the workplace of the main characters, even makciks and uncles walk in saying:
“I saw this chicken on Netflix.” 🍿🇰🇷
Seoul on a Plate: What to Order at Goobne
Goobne isn’t just about chicken, it’s a full Korean food experience.
Must-try oven-roasted chicken flavours:
- 🔥 Volcano Chicken (extreme heat seekers, brace yourself for the lava-like spice!)
● 🍖 Spicy Galbi (bold & smoky Korean BBQ vibes with a fiery twist)
● 🧄 Spy Garlic (sneaky-good garlic overload, savory and irresistible)
● 🧀 Deep Cheese (ultra-gooey, cheesy heaven for cheese fanatics)
● 🌶️ Yangnyeom (classic sweet-spicy coated perfection, Korea’s favorite!)
And for the classics side:
- 🌋 Volcano Cheese Tteokbokki (fiery rice cakes swimming in molten cheese & spice) ● 🍜 Japchae (sweet-savory glass noodles with all the veggie goodness)
● 🔥 Jjampong Ramen (spicy seafood noodle soup that packs a punch!)
Korean classics done right:
- Authentic tteokbokki with real gochujang
- Glossy, veggie-packed japchae
- Ramyeon (new menu dropping Christmas 2025 👀)
Most sauces are imported from Korea or recreated to exact Korean standards.
One bite = instant Seoul vibes.
From One Outlet to a Nationwide Craving
Since 2018, Goobne Malaysia has grown steadily and smartly.
Current locations:
📍 MyTown Shopping Centre (IKEA Cheras)
📍 Labuan
📍 Alor Setar
What’s next?
🚀 6–8 new outlets by 2026–2027
🚀 Full restaurants + trendy kiosks
🚀 Corporate Korean catering (yes, Volcano Chicken at office events 🔥)
Goobne isn’t slowing down. It’s scaling with purpose.
The 1% Rule That Built Goobne
Eugene keeps it real for aspiring F&B founders:
“Don’t open a restaurant unless you’re mentally tough and flexible.”
His secret?
Improve 1% every day.
Small upgrades.
Daily discipline.
Massive results over time.
Simple mindset. Unstoppable impact.
Why Goobne Chicken Is Malaysia’s New Obsession
✔️ Healthier Korean chicken
✔️ Oven-roasted, not fried
✔️ K-drama approved
✔️ Loved by Gen Z, Millennials, and families alike
Being healthy doesn’t have to be boring.
And crispy doesn’t have to be guilty.
Ready to Taste the Crunch Everyone’s Talking About?
If you haven’t tried Goobne Chicken Malaysia, this is your sign.
📲 Follow them for promos, new drops & mouth-watering reels:
Instagram | Facebook | TikTok: Goobne Chicken Malaysia
Tag your makan squad and go see why healthy Korean chicken never tasted this good.
Goobne Chicken Korea’s pride, Malaysia’s crunchy obsession. 🔥🍗
