If one cup of coffee could spark a movement… this is the one.
What started as a tiny stall with almost no customers is now one of Malaysia’s fastest-growing F&B empires Kopi Saigon, the brand that brought real Vietnamese Robusta back into Malaysians’ lives.
The Viral Moment That Changed Everything
Day 1: Slow.
Day 2: Slower.
Day 4: Boom.
A Datuk tried their coffee, posted it on Facebook, and by 11 a.m., their entire stock was sold out. People started queuing 2–3 hours just to get one cup.
Why?
Because it wasn’t just coffee.
It was nostalgia for the bold, buttery Robusta Malaysians remember from Kopi O, Kopi Kedah, and Kopi Tenom. During PKP when travel stopped, Kopi Saigon brought Saigon’s iconic drip coffee home.
The Founder Who Broke Generational Limits
Meet Asyraf Kamal, former senior engineer at TNB, first in his family with a degree… and now the founder of a 240-outlet coffee powerhouse.
Before Kopi Saigon exploded, he had already tried 50+ businesses.
When the brand went viral, he made the hardest call:
Leave a stable engineering career… or go all-in on his dream?
He chose the dream.
Today he says proudly,
“I broke the circle. First generation to earn a degree. First generation to build a large business.”
The Recipe That Took 3 Months and Hundreds of Beans
Before the first outlet opened, the team tested hundreds of Robusta beans and brewing methods. Only one recipe made the cut.
That’s why customers say,
“This tastes exactly like the coffee I drank in Saigon.”
Authenticity isn’t a slogan, it’s their entire identity.
Vision 2030: A Malaysian Coffee Empire in the Making
Kopi Saigon isn’t growing… it’s expanding at lightning speed.
Seruni Horizon 2030 Goals:
- 1,000 outlets across Malaysia & Southeast Asia
- 600 outlets in Malaysia alone
- Expanding into Thailand, Cambodia, Philippines & the Middle East
- IPO by 2027
For context: Many brands struggle to hit 100 outlets.
Kopi Saigon? Already at 240+ and climbing.
More Than Coffee It’s Emotion in Every Cup
Ashraf believes a simple truth:
“We don’t sell coffee. We sell emotion.”
A cup of Kopi Saigon is:
✔ The taste of Saigon you’ve missed for years
✔ A treat you buy for your parents
✔ A proud moment supporting a Malaysian brand
✔ A memory in every sip
It’s not just caffeine. It’s a connection.
Want to Own a Piece of the Story?
Kopi Saigon now offers one of Malaysia’s most attractive franchise models:
- Starts at RM65,000 (franchise fee, exc. renovation)
- Complete A–Z support and training
- Proven system used by 240+ outlets
- No F&B experience needed
- 700+ staff and 500+ trained owners in the ecosystem
Ashraf’s words say it all:
“Starting alone is hard. Join us and let us guide you to success.”
A Malaysian Dream That’s Just Getting Started
Kopi Saigon is proof that a bold idea, a nostalgic flavour, and relentless hustle can rise above global chains.
So the next time you sip that thick, strong Vietnamese drip… remember:
You’re not just drinking coffee.
You’re supporting a Malaysian brand rewriting the F&B game.
Kopi Saigon Rasa Saigon, Jiwa Malaysia.
Find your nearest outlet… or become part of the family today.
