For over 30 years, LILANZ has shaped the direction of modern menswear in China. Founded in 1987 in Jinjiang, the brand built its reputation on minimalist silhouettes, refined tailoring, and a clean aesthetic that bridges business polish with everyday comfort. Today, with more than 2,700 stores across China, LILANZ is ready for its next chapter international expansion.
Malaysia marks a major milestone. The brand has officially opened its newest boutique at Pavilion Bukit Jalil, and it’s not just another storeit’s the first LILANZ “Future Business” concept outlet in the world.
Spanning 4,350 square feet, this flagship location reimagines fashion retail as a sensorial journey where innovation, creativity, and forward-thinking design come alive.
A New Era of Menswear Retail
Situated on Level 2, the LILANZ boutique draws inspiration from the evolution of travel—from classic automobiles to modern trains, sleek airplanes, and even futuristic space capsules. This entire narrative is transformed into a visual and spatial experience that feels like stepping into tomorrow.
A mix of polished stainless steel, smooth glass terrazzo, and the grounding warmth of Malaysian bamboo creates a harmony between technology and nature. Every detail lighting, materials, layout—has been thoughtfully designed to reflect the brand’s “Surreal Future Business” aesthetic.
At the center is an architectural spotlight: a dedicated pants zone, an homage to one of LILANZ’s long-standing specialities. From here, the brand’s three core lines unfold:
- SMART
- URBAN CASUAL
- PERFORMANCE WEAR
Even the capsule-inspired fitting rooms echo the store’s futuristic direction, blending privacy, function, and immersive design. For a burst of colour, a dedicated polo enclave adds playful contrast to the monochrome palette.
European Sophistication Meets Tropical Comfort
To celebrate the store’s opening, LILANZ presented its Autumn/Winter 2025 showcase a refined lineup featuring structured leather jackets, elevated tailoring, and modern accessories.
The collection channels European elegance while staying grounded in the brand’s signature pillars. Natural surroundings, muted palettes, and Nordic/Celtic-coded motifs appear across both cold-weather pieces for Europe and lightweight, tropical-friendly fabrics tailored for Malaysia.
SMART: For the Modern Professional
Built for the confident business elite, the SMART series reimagines power dressing through breathable cotton, silk blends, and fine knits. Neutral shades of slate grey, chocolate brown, and serene blue evoke quiet luxury.
Celtic-inspired motifs add symbolic layers of good fortune and protection, while long coats and double-breasted blazers showcase LILANZ’s mastery of clean tailoring.
URBAN CASUAL: Effortless Scandinavian Style
Understated yet expressive, the Urban Casual collection blends Scandinavian minimalism with modern city practicality. Expect textured jacquards, layered neutrals, and relaxed silhouettes.
Fair Isle pine details pay homage to iconic Scottish knitwear, reimagined for everyday wear. Whites, blacks, greys, sand tones, and khaki with a subtle terracotta twist—make this wardrobe perfect for Malaysia’s cosmopolitan lifestyle.
PERFORMANCE WEAR: Style That Moves With You
Designed for men who are always on the go, the PERFORMANCE line combines technical materials with polished style.
Think:
- wrinkle-resistant fabrics
- breathable construction
- water-repellent surfaces
The palette shifts from cool business blues and greys to earthy browns and warm orange accents ideal for travel, outdoor pursuits, or an active everyday wardrobe.
