Why Homegrown Fashion Brands in Malaysia Deserve Your Love
Let’s be real — nothing hits harder than knowing your outfit not only looks good but does good too. From batik-infused dresses to bold streetwear and sustainable staples, Malaysian fashion labels are stepping up in a big way.
If you’re Gen Z or a Millennial looking to make your wardrobe more meaningful, this is your sign to explore local fashion brands. They’re cool, conscious, and seriously underrated. Better yet? Many of them are rooted in traditional craftsmanship while embracing modern vibes — the best of both worlds.
“Fashion is a tool for empowerment — when it’s rooted in culture and created sustainably, it becomes powerful,” says Alia Bastamam, Malaysian designer and sustainability advocate.
What Materials Do Malaysian Fashion Brands Use?
Many homegrown labels in Malaysia are shifting towards eco-conscious, breathable, and culturally rich fabrics. Common materials include:
- Linen & Cotton: Favoured by brands like Anaabu and LI’s Atelier for their durability and comfort.
- Batik Textiles: Traditional yet trendy, seen in Fern, Kanoe, and Gérson Batik collections.
- Upcycled & Organic Fabrics: Brands like Terrae and Suri Lifestyle champion mindful material reuse.
This focus on natural fibres and upcycled elements reflects a growing commitment to sustainable fashion in Malaysia.
Why Sustainability Matters in Malaysian Fashion
Fast fashion is still a huge environmental concern — globally and locally. High water usage, textile waste, and unethical labour practices are rampant. But Malaysian fashion brands are stepping in to change that narrative.
By embracing ethical manufacturing, local sourcing, and small-batch production, these labels are showing that style and sustainability can go hand in hand.
“The most sustainable garment is already in your wardrobe,” says Orsola de Castro, co-founder of Fashion Revolution. So when you do shop, do it intentionally — and locally.
19 Best Homegrown Fashion Brands in Malaysia
1. Whimsigirl
Minimalist, comfy, and effortlessly chic — Whimsigirl designs versatile everyday pieces for women who want to feel good and look good. Think basics, but better.
2. Kanoe
Love a tropical resort vibe? Kanoe blends breezy silhouettes with traditional batik. Every piece is ethically made with love and looks like a vacation.
3. Asly
Big on colour, bigger on comfort. Asly is all about oversized fits and bold individuality — perfect for anyone who doesn’t want to blend in.
4. Hanya
Workwear but make it slow fashion. Hanya keeps things polished and planet-friendly with capsule collections and reusable packaging.
5. Terrae
For gym days and lazy days alike, Terrae delivers sustainable activewear made from upcycled fabrics and organic cotton.
6. LI’s Atelier
Simple yet soulful — LI’s Atelier crafts elevated basics using eco-conscious materials like linen, made for lasting wear.
7. MUNI
Nature meets fashion. MUNI uses tropical plant dyes to colour its sustainable clothing, creating wearable art with earth tones.
8. Fondest
An inclusive brand that creates size-friendly, stylish pieces for all women. Fondest believes in fashion that loves you back — no matter your shape.
9. Fern
Hand-painted batik reimagined. Fern turns resortwear into high art, with bold prints inspired by Malaysia’s natural landscapes.
10. Anaabu
Muted tones, gender-neutral cuts, and thoughtful design — Anaabu is the go-to for minimalist dreamers who appreciate timeless essentials.
11. Wustler
Luxury meets lounge in Wustler’s dreamy sleepwear and robes. They’re ethically made, ultra-soft, and perfect for Netflix Sundays or self-care nights.
12. Tarik Jeans
Founded by Afiq Iskandar, Tarik Jeans blends eco-conscious denim with Malaysian pride. From selvedge jeans to streetwear staples — this brand slaps.
13. Rexagon
For streetwear lovers, Rexagon serves up bold, trend-forward fits and cool accessories without breaking the bank.
14. Suri Lifestyle
Run by and for single mothers, Suri Lifestyle makes upcycled denim goods with heart. Their pieces empower women and reduce textile waste.
15. SHALS
Trendy, affordable, and boundary-breaking — SHALS has fun, wearable pieces for every occasion. Think bold prints and Insta-worthy fits.
16. Kittie Yiyi
Colourful chaos, but in a good way. Kittie Yiyi is all about playful expression and unfiltered creativity. Not for the shy!
17. INNAI & Co
Luxury and heritage collide in INNAI & Co’s couture-style traditional wear. Perfect for Raya or any high-glam moment.
18. Gérson Batik
From custom batik tops to matching family sets, Gérson Batik brings three decades of craftsmanship into modern wardrobes.
19. Christy Ng
Best known for stylish, comfy shoes, Christy Ng also offers chic handbags and leather goods — all designed with quality and accessibility in mind.
