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5 East Malaysian Designers Redefining Local Fashion in 2025


Made in Borneo: East Malaysian Fashion Brands Redefining Local Style

East Malaysian fashion is having a moment—and we’re here for it. While the Klang Valley might be the country’s fashion capital, a wave of bold, heritage-infused, and eco-conscious designers from Sabah and Sarawak are making their mark with pieces that speak to style-savvy Gen Zs and Millennials.

From structured tailoring to beaded accessories with attitude, these 5 East Malaysian fashion labels are proving that style knows no postcode. Whether you’re into slow fashion, vibrant prints, or modern twists on cultural motifs, these brands deserve a spot in your wardrobe—and on your IG feed.

Let’s explore the rising stars of Borneo’s fashion scene.

1. Dickson Lim: East Malaysia’s Menswear Disruptor

Based in Kuching, Dickson Lim is rewriting the rules of modern menswear. Known for his sharp tailoring and architectural silhouettes, his pieces blur the line between traditional suiting and streetwear flair.

Style Vibes:

  • Sculptural blazers with bold lapels
  • Gender-neutral silhouettes
  • Subtle but artistic layering

Celebrity-Approved: Dickson’s designs have already been worn by global names like Bretman Rock, Bright Vachirawit, JJ Lin, and even Malaysia’s very own Yuna.

Pro Tip from Stylist Joshua Tan: “If you’re building a capsule wardrobe, one statement blazer from Dickson Lim instantly elevates your look from average to editorial.”

2. Tom Abang Saufi: The Icon of Modern Heritage Fashion

You can’t talk East Malaysian fashion without honouring Dato’ Tom Abang Saufi. A true trailblazer, she’s been revolutionising how traditional Sarawakian motifs meet high fashion since the 1980s.

Why She’s Legendary:

  • Her pieces showcase bold batik and ikat-inspired patterns
  • Known for her fluid silhouettes and colour-rich palettes
  • Has dressed royalty across Japan, Sweden, and the UAE

Fashion Insight: “Her work bridges culture and modern elegance. You can wear tradition without looking dated—that’s her magic,” shares fashion historian Dr. Adeline Rahman.

3. Keith Sim: Ethical Fashion with Bornean Roots

Launched in 2017, Keith Sim is all about merging self-expression with sustainability. Based in Kuching, this slow fashion label places people and the planet at its core.

What Makes Keith Sim Stand Out:

  • Embraces the slow fashion ethos since 2020
  • Weaves local culture into everyday fashion
  • Offers genderless staples made for real bodies

Sustainability Tip: Look out for pieces made in small batches and avoid fast fashion fads. Keith Sim’s collections are designed to last.

4. RoaSkye: Whimsical Fashion That Pops

Love colour? RoaSkye’s got your name written all over it. Founded by Roanna Atin, this Sabah-born label is known for playful, zero-waste designs and vibrant prints that make getting dressed fun again.

Why We’re Obsessed:

  • Each piece is cut from limited, hand-picked fabric
  • Zero-waste, made-to-measure approach
  • Bold, feminine silhouettes perfect for day-to-night

Style Tip: Add a RoaSkye dress to your vacation wardrobe. Lightweight, packable, and always photo-ready.

5. Kesya Fatin: Playful Accessories, Handcrafted with Love

What started as a hobby turned into a full-fledged fashion statement. Kesya Fatin, based in Kuching, turns beads into wearable art—think nostalgic meets new-school cool.

You’ll Love:

  • One-of-a-kind beaded handbags, chokers, and collars
  • Mini bottle bags and cardholders with Gen Z flair
  • Even beaded accessories for pets (yes, really!)

Did You Know? Kesya collaborated with renowned designer Alia Bastamam for KL Fashion Week 2022, designing exclusive pieces that added serious sparkle to the runway.

 

 


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